I sat down with the guys in the office the other day to discuss getting a video clip of how to use a piece of software made and distributed from our systems and was struck by how easy it was to create video content. Lee hit the nail on the head when he said, “just film it on a digital camera, if the format does not work on one of our servers then we will upload it to YouTube and just link that to our web page”.
This got me thinking about where the whole media thing was going and trying to imagine how people would engage with this in the future. Already in my house we use Skype to keep in touch with friends who are in other countries or different parts of the UK, I have linked the TV with a web cam and PC so that if any of us want to talk to someone, it’s into the sitting room and on to the TV. If we wanted to we could save the conversation and play it back so that we did not miss anything or were able to pass elements onto friends.
So how are companies going to use visual media in the future? I was watching Virgin 1, and between the joys of watching Capt Sisko kicking the Founders out of Cardassia, one of the adverts was for Ocean Finance who have their own digital TV channel, crazy? A waste of time? I’m not so sure, with the ability to access content on demand and the change over to digital TV opening up unlimited channels, along with the cost of production dropping to allow any organisation to produce business centric content on their own digital TV channel, delivered over Freeview TV, the real question is why aren’t we all producing content this way.
Compared to the internet and its inefficient use of bandwidth by H 323 over the IP protocol when used for video streaming, Digital TV offers fantastic compression giving a significantly improved picture quality which, delivered over Freeview or subscriber TV, is a way of engaging with your customers that only large companies have been able to access through traditional advertising media. We have watched the growth of the viral add on the web and I would not be surprised that over the next few years we will see an expediential increase in business focused digital TV channels.
You think I am way off base? Early last year I was in serious discussions with a company to host equipment to deliver TV on demand to a government agency for training purposes. The company was already delivering the content via CD but saw this as a way to increase viewing and therefore income and of ensuring this content was not illegally copied. Not so crazy after all.
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment